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Setting your book’s retail price
By Fiona Raven, book designer. Written with help from Renee and Jack Brodie, publishers. Determining your book’s retail price can be nerve-wracking. If it’s too expensive, your book may be priced out...
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Typesetting 101
By Fiona Raven, book designer You and your book designer have created an outstanding design for your book pages, and now your book is ready for typesetting. The irony of excellent typesetting is that...
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Writing your back cover copy
By Fiona Raven, book designer Front covers attract … back covers sell! You already know that, in fact, everyone does judge a book by its cover. You also know that you have only two or three seconds to...
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Start a style sheet
By Fiona Raven, book designer Editors create style sheets to keep spelling and punctuation consistent throughout your book. A style sheet usually consists of a chart with a space for each letter of the...
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Print or print-on-demand?
By Fiona Raven, book designer Authors often ask me whether they should get a quantity of books printed or simply sign up with a print-on-demand (POD) company and avoid the cost of printing altogether....
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Pages need design too
By Fiona Raven, book designer Unlike book cover design (which calls attention to itself), page design is silent—forming a bridge between the author’s words and the reader. Many people are surprised to...
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Estimate your page count
By Fiona Raven, book designer You’ve finished your manuscript (or nearly finished it!) and you’re ready to get some quotes for book design and printing. But first you’ll want to know approximately how...
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Getting your own ISBNs
One of the things you’ll need to do as a publisher is obtain a block of International Standard Book Numbers (ISBNs) for your books. Some printers, print-on-demand publishers, and eBook vendors will...
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Assigning your ISBNs
As a publisher, you’ll obtain a block of ISBNs specific to your publishing name and assign a unique ISBN to each edition of every book you publish. Each edition of every book? Let’s clarify what that...
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Family History Transformed into a Treasured Book
Debbie Kirsch came to me with a long-held vision to transform her family history research into a visually engaging custom-designed book. Her book, Here We Are: A Family History, is a private family...
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